Talking Commercials with Barry Shapiro, Casting Director, Herman & Lipson Casting

On-camera commercials are always changing in style.  What’s fresh and new one year is outdated the next.  Today we’re speaking with casting director Barry Shapiro on what he sees are trends in commercials and some of his pet peeves on auditioning for them.

“The trends I see today in on-camera commercials are less copy, more improv,  as well as non-speaking commercials.  It used to be where we saw one person speaking for 30 seconds, now we’re seeing the one-liner or short scenario come into play.  Actors MUST be able to improvise and their facial expressions have become more important.”

“My pet peeves for actors auditioning for commercials are lateness, sitting in the wait room texting, speaking on the cell or having conversations with other actors when the actor should be preparing for their audition.  In the audition room, my pet peeves are actors not listening to the direction given.  You have to be ready to let go what you planned on doing and be able to make adjustments.  Your goal is to make strong choices and fully commit to them.  Better a bad choice, than no choice at all.”

Barry Shapiro
As Vice President and Casting Director at Herman & Lipson for 30 years, Barry Shapiro attends theatre productions & comedy showcases in New York City and around the country discovering new talent for their clients. Prior to being a Casting Director, Barry was a Producer for a top fashion commercial director, working with every top model in the industry. He also managed rehearsal studios for Broadway Shows. Barry also conducts acting workshops, directs comedy showcases, and attends model/talent conventions. Barry is one of the most sought after New York commercial class instructors.  Barry is a regular teacher at Actors Connection and you can view his upcoming classes and intensives here.

New NY Agencies and updates

If you’re acting in New York City, here are some updates for those looking for legit commercial representation.

Funny Face Today has just opened an on-camera division for film, TV and commercials called FFTV.  Marion Falk who was previously at Frontier Booking International for 7 years is heading the new office.

Christopher Freer has recently left Clear Talent and has opened up CMF Talent with business partners Joel Carlton and Michael Goddard.  This new office is representing actors for theater, musical theater, film and TV.

Plaza 7 has recently opened a NY office.  Francesca Francois-Grimaldi is heading that office that works in all areas.

David Cash has left Henderson-Hogan Talent Agency and is now at Nicolosi & Co. working in all legit areas.

2012 is starting off strong and the upcoming possible SAG-AFTRA merger will definitely define the year for actors if it goes through.  Whether you are a member of either union, both or non-union, if you perform in NYC it’s important that you know the facts and how it will affect you.

Click here to view the Merger Agreement.
Check out this story on Backstage as well for a full analysis.

Clean Up, Clear Out, Get Creative (Part Three)

In order to create, we all need three specific areas of support.  We need people, systems, and environments to support what we’re creating. I was at the conference in November, and I saw billionaire entrepreneur Barbara Corcoran speak. Her key piece of advice was to create a system for anything and everything you do more than once. Most of you already have systems in place and you just don’t know it, so think about something you do on a regular basis for your acting career.  I want you to then break that action down into small steps so that you can identify your system.  Once you know your system, streamline it; make it a little easier to follow.

We must have an environment that supports us.  I wrote the majority of my book at the Santa Monica Public Library because I was surrounded by people who were quietly working and free of distractions. So when it comes to your environment, do you have a clean, orderly space?  Is there a specific place in your home dedicated for your acting career? Are you aware of when you’re at your best? Are there certain colors that you respond well to, certain foods or scents that really speak to you?  Be sure that those items are in your work environment.  This will support your mental health, but it will also make you more productive.

Lastly, we need people to support us.  It’s been said that every top peak performer has six key people on their team.  Six key people, and it doesn’t matter who’s on your team; they don’t all have to be industry experts.  You could have a best friend or partner who’s really supportive.  Just really pay attention to who you’re spending time with and make sure that those people are supportive and reflective of where it is you want to take your career.  Now, if they’re not, I’m suggesting not suggesting ending friendships, but it’s time to now reach out and bring more people into your circle.  Maybe step out of your comfort zone and start surrounding yourself with people who know more than you do and who are more successful than you are.  This is how you get where it is you want to go.

Now take a look back at those goals that you identified in the beginning of this process and take some time to draw out a specific plan of action.  What resources do you need in order to accomplish the goals that you’ve identified?  What might be in your way and how can you overcome those obstacles?

I encourage every one of you to take some time to clean up behaviors or patterns that aren’t in line with where you want to go.  Where in your life can you get complete and what will completion of afford you?  From there, it’s time to build on your successes and create what’s next.  You can do this easily by relying on your values and making decisions from that place.

Respected as one of the entertainment industry’s leading experts, Dallas Travers’ book, The Tao of Show Business, has won over five awards including first prizes at The Hollywood Book Festival and the London Festival along with the National Indie Excellence Award. She has helped thousands of actors to increase their auditions, produce their own projects, secure representation and book roles in film and television. Click here to learn more about Dallas.

 

How Can I Work Best with My Agent?

by Janet Wilcox

It is often said that you do ninety percent of the work and an agent does ten percent because that is the amount they earn from your bookings. Too often actors believe that an agent will do everything for them. That’s just not true, especially in this day and age.

I interviewed agents for my new book, Mastering Monologues and Acting Sides: How to Audition Successfully for Both Traditional and New Media. Industry experts point out that actors need to be very proactive with marketing even if they have an agent. You have to still constantly market with your website, postcards, and perhaps a newsletter.

You and your agent are a team. The more you can help your agent promote you, the better you will both do. You must always be very honest and professional. Show up on time for auditions or call if you run late. Prepare your part and be ready to perform. Take direction well and don’t ever have a bad attitude. Don’t bad mouth your agent if you’re not getting auditions. Evaluate what you might be doing wrong first. Find out if the industry is slow. Also, dress properly for the audition and always have good hygiene.

Aside from that, also know who the players are in the casting office. Be aware of who is casting what project. If you find something that is right for you, tell your agent.

Be toned and ready for any call. Keep up with classes or coaching sessions so that your skills are sharp. You don’t have time to tune up for an audition that happens the next day. Know that you are getting the right kind of coaching for each specific type of casting call as well. For example, you may need a different coach for theater than for on camera.

Send any follow up postcards to casting people to thank them when appropriate, and don’t forget to thank your agent too. Understand how much your agent works for you to get your auditions and appreciate it. Keep the lines of communication open so that you are both happy and can both prosper.

 

Mastering Monologues and Acting Sides is available for preorder on Amazon and allworth.com. The official release is October 4th. See monologues and scenes performed at the book signings. The New York Book Signing is October 22nd from 2:30-4:30 at Actors Connection, 630 Ninth Avenue, Suite 1410 and the Los Angeles Book Signing is October 13th from 7-9 at Book Soup, 1818 Sunset Blvd., West Hollywood California.

R.S.V.P. for the book signing at www.janetwilcox.com.

Janet Wilcox is a voice-actor whose clients include E!, ABC, Lifetime, Kia, and AMC among others. She has worked as a writer, producer, and director on major promotion campaigns for HBO, A&E, and the History Channel. With Heyman Talent and the SAG Conservatory, she taught improv and voice-over workshops, and currently teaches a studio voice-over class at UCLA Extension. Ms. Wilcox also wrote, Voiceovers: Techniques and Tactics for Success.

To a New York monologue acting class, check out our upcoming class schedule by clicking the Classes tab at the top of this page.

Why are you not booking?

by Janet Wilcox

Want to perform in NYC?

First, remember you need to audition for a role that is right for you. Second, you have to have enough auditions to increase your odds of booking a job. Evaluate the kinds of parts you’re getting and see if you are likely to book these roles. If they aren’t a good fit, try to seek opportunities that are better suited to your talents.

Aside from that, examine your mindset. Are you focused on the work, or the worries? Sometimes actors sabotage their best efforts by censoring their thoughts. Doubt about your talent or your competition can hurt your performance. Make sure you commit to your character and don’t comment negatively on your audition.

Preparation goes a long way to assure success. Give yourself the time you need to be ready to give it your best shot. Make sure your technique is up to snuff by keeping it sharp in classes. A rusty instrument will not help with cold reads. Also, market your talents to increase your odds of getting more opportunities.

Finally, make sure you’re enjoying your life and not so desperate to get something that you can’t be creative. A good survival job that you feel comfortable with can help you patiently wait to land the perfect part. In addition, don’t be afraid to explore new opportunities such as independent films, webisodes, or volunteer projects where you may get a chance to stretch your talents and gain the confidence you need to perform well and book dream jobs in the future.

Mastering Monologues and Acting Sides is available for preorder on Amazon and allworth.com. The official release is October 4th. See monologues and scenes performed at the book signings. The New York Book Signing is October 22nd from 2:30-4:30 at Actors Connection, 630 Ninth Avenue, Suite 1410 and the Los Angeles Book Signing is October 13th from 7-9 at Book Soup, 1818 Sunset Blvd., West Hollywood California.

R.S.V.P. for the book signing at www.janetwilcox.com.

Janet Wilcox is a voice-actor whose clients include E!, ABC, Lifetime, Kia, and AMC among others. She has worked as a writer, producer, and director on major promotion campaigns for HBO, A&E, and the History Channel. With Heyman Talent and the SAG Conservatory, she taught improv and voice-over workshops, and currently teaches a studio voice-over class at UCLA Extension. Ms. Wilcox also wrote, Voiceovers: Techniques and Tactics for Success.

Countdown to the 2011 Emmy Awards

On Saturday, September 10, the 2011 Creative Arts Emmy Awards were handed out, with HBO leading the pack.

In case you do not know, according to the academy’s website, “the majority of the Creative Arts Emmy Awards, which honored excellence in more than 75 categories, are dedicated to key technical disciplines and behind-the-scenes crafts essential to television production — including art direction, cinematography, hairstyling, makeup, music, picture editing, sound editing and mixing, special visual effects, stunts and more.”

Four acting awards were also given and the winners were:

Outstanding Guest Actress in a Drama Series
Loretta Devine for ABC’s Grey’s Anatomy

Outstanding Guest Actress in a Comedy Series
Gwyneth Paltrow for Fox’s Glee

Outstanding Guest Actor in a Drama Series
Paul McCrane for NBC’s Harry’s Law

Outstanding Guest Actor in a Comedy Series
Justin Timberlake for NBC’s Saturday Night Live.

For more information about the Creative Arts Emmys, click here. The 63rd Primetime Emmy Awards will air live on FOX Television from at the Nokia Theatre LA LIVE in Los Angeles on Sunday, September 18.

If you’re looking for a New York acting school that can help you prepare for television roles, check out our upcoming class list by clicking on the Classes tab.

Clean Up, Clear Out, Get Creative (Part Two)

In her latest post, Dallas states, “It is time to create some space in your life for all the new, good things to happen.”

Click here to read Dallas Travers’ second part of a three part series on creating a realistic strategy to help with your acting career.

Respected as one of the entertainment industry’s leading experts, Dallas Travers’ book, The Tao of Show Business, has won over five awards including first prizes at The Hollywood Book Festival and the London Festival along with the National Indie Excellence Award. She has helped thousands of actors to increase their auditions, produce their own projects, secure representation and book roles in film and television. Click here to learn more about Dallas.

If you’re looking for acting classes in NYC, be sure to check out our upcoming schedule by clicking on the Classes tab at the top of the page.

Clean Up, Clear Out, Get Creative (Part One)

In her latest post, Dallas states, “For artists in particular, it’s essential that we tap into a feeling of completion in order to be able to create everything we’re capable of.”

Click here to read Dallas Travers’ first part of a three part series on creating a realistic strategy to help with your acting career.

Respected as one of the entertainment industry’s leading experts, Dallas Travers’ book, The Tao of Show Business, has won over five awards including first prizes at The Hollywood Book Festival and the London Festival along with the National Indie Excellence Award. She has helped thousands of actors to increase their auditions, produce their own projects, secure representation and book roles in film and television. Click here to learn more about Dallas.

Seeking to perform in NYC? Click on the Casting tab at the top of this page.

The Help starts Wednesday…

…and one of the New York casting directors from Barden/Schnee, the casting office that worked on The Help, is offering a 2-week on-camera intensive (for both film and television) beginning Thursday. Click here to learn more about it.

Click here to visit the official movie site of The Help and learn more about the film. If you are looking for a good summer read, click here to order the book from Amazon.

If you haven’t heard of the book or movie, watch the trailer below!