Do Actors Need A Website?

Let me start by asking you this: 

When you are writing up an email to a potential talent Agent, Manger or Casting Director that you recently connected with, do you feel like you are over-explaining yourself in your email pitch? 

Do you struggle making it sound impressive without sounding “braggy”?

Does it feel like you are pushing your personality to shine through while still keeping it brief and professional?

If you answered “YES” to any of this (or cringed while reading those questions… or had slight heart palpitations because writing a good cover letter is STRESSFUL) then Dear Actor, YES you need a website!

Do you need any ole website? NO!

DO NOT waste your money on a website if you are just going to basically make it like an Actors Access profile and have everything slapped up there boringly…

DO INVEST your money in designing a website if you are going to do it right. Take time to develop a brand based on research (or hire someone who can help you develop your brand) and optimize your website to function as a PREMIUM PITCH PACKAGE. Because at the end of the day, that’s what a GOOD Actor Website will do for you: It will function as your 3 Dimensional Cover Letter and do “The Humble Brag” for you so you don’t have to in your email pitches. 

Think about when you look at a show poster, let’s say Stranger Things for example, what does that poster tell you about the world? About the tone of the show? About the premise?

Well, your actor website is basically the show poster to who you are as an actor/human! A good website allows you to show more and say less, because your website does all the talking so you don’t have to when you pitch yourself!

So my advice to you when it comes to beginning your actor website journey is this:

Take the time to develop your brand first because good branding is what differentiates your website from functioning as a portfolio site (like Actors Access) to serving you as a Premium Pitch Package.

In short, my definition of Branding is how to marry your essence with the industry. Branding IS NOT Typecasting OR putting you in a box to paint a 1 Dimensional picture of what “Archetype you play.” It is much more intricate and deeper than that. – – –  I will write another blog about my definition of an Actor Brand because there are so many controversial opinions about this and I PROMISE you my version of branding is MUCH different from what you’ve heard.

If you’re struggling with how to begin this Actor Website + Branding Development journey and are ready to take the leap and hire a professional, let’s connect! I help actors every day level up their actor websites to function as a Premium Pitch Package, and I can help you too. Schedule your Free 20 Minute Consultation to get started.

-Kristina Horan, Head Website Designer + Brand Developer at Kristina Horan Website Designs.