I Want to Get Into Voiceover: Where Do I Start?

Have you ever watched an animated series, listened to an audiobook, or heard a commercial and thought, “I could do that!”?

If you’ve been thinking about getting into voiceover but aren’t sure where to begin, you’re not alone. Voiceover is one of the most exciting and versatile areas of the entertainment industry. From television commercials and animation to video games, audiobooks, corporate narration, and digital advertising, opportunities exist for talented voice actors across many platforms.

But here’s something you need to know: Having a great voice doesn’t automatically make you a great voice actor. Voiceover is acting. And just like working in film, television, or theater, it takes training, technique, practice, and a solid understanding of the business.

So, where do you start?

1. Understand the Different Areas of Voiceover

One of the first things to understand is that voiceover isn’t just one type of work. Several different areas exist in the industry, and each requires its own approach and skill set.

Commercial Voiceover: Television, radio, streaming, and digital advertising. Commercial work often requires natural, conversational performances that connect with an audience.

Animation: Bringing characters to life through your voice. This requires strong acting choices, imagination, character development, and vocal versatility.

Video Games: Creating believable characters in interactive worlds, often involving emotionally intense scenes, action sequences, and specialized performance techniques.

Audiobooks: Narrating fiction and nonfiction books while maintaining character consistency, storytelling, and vocal stamina.

Corporate and E-Learning Narration: Explainer videos, training materials, presentations, and educational content.

Promo and Trailers: Promotional spots for television networks, streaming platforms, entertainment programming, and other media.

Here’s our advice: Don’t feel you need to master every category immediately. Explore different areas and discover where your natural strengths, interests, and acting abilities fit best.

2. Get Professional Voiceover Training

One of the biggest mistakes beginners make is assuming they can jump right into auditioning without understanding the craft. Even experienced on-camera and theater actors can find voiceover challenging because the performance techniques differ. Without facial expressions, physical movement, or visual interaction with another actor, your voice needs to communicate the entire story.

Professional voiceover training can help you develop:

  • Script interpretation and analysis
  • Natural, conversational delivery
  • Vocal variety, tone, and emotional connection
  • Microphone technique
  • Character creation and development
  • Commercial copy interpretation
  • Audition and recording techniques
  • Confidence behind the microphone

At Actors Connection, we offer online voiceover classes and intensives taught by working voice actors, casting professionals, agents, and industry coaches.

Whether you’re completely new to voiceover or looking to strengthen your existing skills, the right training can help you build a strong foundation.

3. Learn How to Sound Natural

Today’s commercial voiceover market frequently calls for authentic, relatable, conversational reads. One of the hardest things to do behind a microphone is sound like you’re NOT performing. Today’s commercial voiceover market frequently calls for authentic, relatable, conversational reads. Casting professionals often want to hear someone who sounds like a real person having a real conversation, rather than someone announcing a product.

That means learning how to:

  • Connect with the meaning behind the words
  • Make specific acting choices
  • Avoid sounding overly polished or theatrical
  • Create a believable relationship with your listener
  • Bring your personality into the performance

Remember, the goal isn’t necessarily to have the most impressive voice in the room. It’s to make the listener believe you.

4. Do I Need a Home Recording Studio?

If you’re serious about pursuing voiceover, you’ll eventually need a reliable way to record and submit professional-quality auditions. The good news? You don’t necessarily need to spend thousands of dollars getting started. A basic home recording setup may include a quality microphone, an audio interface if needed, headphones, recording software, and a quiet, acoustically treated space.

But here’s something important: Your recording environment matters just as much as your microphone. A great microphone in a noisy, echo-filled room won’t produce professional results. Before investing heavily in equipment, consider taking a home studio class or consulting with an experienced audio engineer who understands voiceover recording.

You can save yourself a lot of money by learning what you actually need—and what you don’t.

5. When Should I Create a Voiceover Demo?

This is one of the most common questions we hear from actors interested in voiceover. A voiceover demo is essentially your calling card. It’s a professionally produced recording that showcases your abilities in a particular area of the industry.

But here’s our advice: Don’t rush into producing a demo before you’re ready. A professionally produced demo can be a significant investment, and it should accurately represent what you’re capable of delivering in a real recording session.

Before producing a demo, you should have:

  • Completed appropriate voiceover training
  • Developed strong audition and performance skills
  • Identified the areas of voiceover you want to pursue
  • Received feedback from qualified industry professionals
  • Reached a level where your performances are consistently competitive

You may eventually need separate demos for commercial, animation, narration, or other areas of voiceover. A great demo can help open doors. A demo that doesn’t accurately reflect your abilities can work against you.

Invest in your skills first. Then invest in your demo.

6. Do I Need a Voiceover Agent?

Not necessarily when you’re first starting out. While established voiceover agents can provide access to valuable auditions and professional opportunities, most beginners should focus on building their skills before pursuing representation. In the meantime, you can begin learning about the business, researching reputable casting opportunities, and developing relationships within the voiceover community.

When you’re ready to seek representation, agents will generally want to hear competitive demos and know that you can consistently deliver professional-quality performances. At Actors Connection, our voiceover seminars and intensives can also provide opportunities to learn directly from industry professionals and gain insight into what agents and casting directors are looking for.

7. Practice, Practice, Practice!

Just like any other area of acting, voiceover is a skill that improves with consistent practice. You don’t need to wait until you have an audition to work on your craft. Try recording yourself reading commercial copy, experimenting with different character voices, narrating short passages, or interpreting scripts in different ways. Then listen back.

Ask yourself: Do I sound believable? Am I connecting with the material? Am I making interesting choices? Would I want to keep listening?

Recording yourself regularly can help you recognize habits, develop confidence, and become more comfortable working behind the microphone. And don’t underestimate the value of feedback from an experienced coach. Sometimes one adjustment can completely transform a read.

8. Understand That Voiceover Is a Business

Voiceover can be a rewarding creative career, but it’s also a competitive business. Successful voice actors aren’t just talented performers. They’re also professionals who understand marketing, auditioning, networking, technology, and client relationships. As you develop your skills, you’ll also want to learn about:

  • Finding legitimate voiceover auditions
  • Building relationships with casting directors and agents
  • Creating a professional online presence
  • Understanding industry rates and contracts
  • Managing your recording and audition workflow
  • Protecting your voice and recordings from unauthorized AI use

The voiceover industry continues to evolve, particularly with remote recording technology and artificial intelligence. Staying informed and understanding your rights as a performer is becoming increasingly important.

9. Be Patient and Enjoy the Process

Here’s something we tell actors all the time: You don’t have to figure everything out at once. You don’t need a professional studio, multiple demos, an agent, and a website before taking your first voiceover class.

Start with training. Discover what you’re good at. Get feedback. Develop your technique. Build your confidence. Then take the next step. Voiceover is a highly competitive field, and building a career takes time. But with the right preparation, persistence, and professional guidance, you can begin creating opportunities for yourself.

Ready to Explore Voiceover?

Whether you’re an experienced actor looking to expand into a new area of the industry or someone who’s always been curious about working behind the microphone, voiceover can offer an exciting creative challenge.

At Actors Connection, we offer a variety of online voiceover classes, intensives, and seminars covering commercial voiceover, animation, video games, audiobooks, home studio technology, demo preparation, and the business of voiceover.

Our programs are designed to help actors develop their skills, learn from experienced professionals, and better understand what it takes to compete in today’s voiceover industry.

Your voice is unique. The next step is learning how to use it professionally.

Explore Voiceover Classes and Intensives at Actors Connection →



Actors Connection has been helping actors develop their craft, build industry relationships, and take the next steps in their careers for decades. Explore our online and in-person programs at 
ActorsConnection.com.

I Want More Film/TV Auditions! What Can I Do to Get Them?

You’re training, submitting, updating your headshots, and doing everything you think you’re supposed to do. So why aren’t more Film and TV auditions coming your way?

It’s one of the biggest frustrations actors face. You know you’re talented, you’re ready to work, and you want more opportunities to show casting directors what you can do.

But here’s something important to understand: Getting more auditions isn’t just about being a good actor. It’s also about how you market yourself, how you’re positioned in the industry, and whether your materials are helping casting directors see where you fit.

If you’re looking to increase your Film and TV audition opportunities, here are some areas you should be focusing on.

1. Are Your Headshots Actually Getting You Called In?

Your headshot is often the first thing a casting director sees. Before they watch your reel, read your resume, or consider your training, they’re looking at your picture.

Ask yourself:

  • Do my headshots accurately represent how I look today?
  • Do they reflect the types of Film and TV roles I’m right for? Do they tell a story?
  • Do I have different looks that support my strongest wheelhouse roles?
  • Would a casting director immediately understand where I fit into their project?

A great headshot isn’t necessarily the most beautiful photograph of you. It’s the one that makes a casting director think, “This actor could be right for this role.”

TIP: Take a look at the television shows and films you could realistically be cast in. Do your headshots reflect the characters you see in those projects?

2. Your Demo Reel and Clips Could Be Making or Breaking Your Opportunities

Having a demo reel isn’t enough. You need footage that showcases your strengths and helps casting directors envision you in the roles they’re casting.

Your demo should feature your strongest work first, showcase you in a variety of roles, and demonstrate your ability to deliver believable, professional performances all within 2 minutes or less.

Consider these questions:

  • Does my demo showcase the types of characters I want to play?
  • Is my strongest footage featured first?
  • Do I have individual clips that casting directors can easily watch?
  • Is the quality of my footage helping or hurting me?
  • Does my demo reflect my current abilities?

If you don’t have professional Film or TV footage yet, consider creating high-quality, professionally produced scenes that highlight your casting strengths.

TIP: Sometimes one outstanding 30–60 second clip that clearly showcases your talent can be more effective than a three-minute reel filled with material that doesn’t represent you well.

3. Make Sure Your Casting Profiles Are Working for You

When was the last time you really looked at your Actors Access or Casting Networks profile?

These platforms are important marketing tools, yet many actors set up their profiles and rarely revisit them.

Make sure you’re keeping everything current, including:

  • Headshots and additional looks
  • Demo reels and individual acting clips
  • Resume and recent credits
  • Training and special skills
  • Union status and representation information
  • Accurate contact and location information

And don’t overlook your special skills! Languages, accents, musical abilities, athletic skills, and other specific talents can help you stand out for certain roles.

TIP: Review your casting profiles as though you’re a casting director seeing them for the first time. Are you presenting a professional, marketable actor who is ready to work?

4. Know Your Wheelhouse Roles — And Market Yourself Accordingly

One of the biggest mistakes actors make is trying to market themselves for everything.

Yes, actors want range. But casting directors are often looking to fill very specific roles, and your marketing needs to communicate where you fit.

Are you right for:

  • A detective, police officer, or FBI agent?
  • A doctor, nurse, or medical professional?
  • A lawyer, executive, or corporate professional?
  • A parent, teacher, or neighbor?
  • A quirky best friend or comedic character?
  • A criminal, suspect, or troubled character?

Think about the types of roles you see regularly on network television, streaming series, and in films.

Which ones could you realistically walk onto a set and play tomorrow?

TIP: Identify your three to five strong wheelhouse roles and make sure your headshots, footage, and marketing materials support them. That doesn’t limit your range. It gives casting professionals a clearer starting point.

5. Are You Submitting for the Right Projects?

Submitting for every role isn’t necessarily the best strategy.

Be selective and strategic.

Focus on projects where you’re genuinely right for the character, meet the breakdown requirements, and have materials that support your submission.

Look for opportunities through legitimate casting platforms, including independent films, short films, student films, and other appropriate productions.

These projects can help you build credits, gain on-camera experience, develop relationships, and potentially obtain valuable footage.

But remember, not every project will be worth your time. Research the production, understand the working conditions, and evaluate whether the opportunity will help you move forward.

TIP: Quality submissions are often more valuable than quantity. Focus on the roles where you can make the strongest case for being cast. When you self-submit for a project, only submit for one role. Don’t submit for all of them. 

6. Keep Your Film and TV Audition Skills Sharp

Here’s something actors sometimes overlook: Being a talented actor and being a strong on-camera auditioner aren’t always the same thing.

Film and TV auditions require specific skills.

You need to know how to make strong choices quickly, work within the frame, adjust your performance, and deliver a believable character in a limited amount of time.

And with self-tapes continuing to play a major role in the audition process, you need to be comfortable performing without a casting director physically in the room.

Are you regularly working on:

TIP: Don’t wait until an important audition arrives to start practicing. Consistent training helps you stay prepared so you can deliver when an opportunity comes along.

7. Build Relationships With Casting Directors

Casting directors need to discover actors they can confidently bring in for roles.

And while talent is essential, familiarity with your work can help you become someone they remember.

One way to develop that professional familiarity is through educational opportunities such as casting director classes and intensives.

These experiences can help you understand what casting professionals are looking for, receive feedback on your work, and strengthen your audition technique.

They also allow casting professionals to become familiar with your abilities over time.

Remember, the goal shouldn’t be to attend one class and expect an audition the following week.

The goal is to build your skills, demonstrate professionalism, and develop genuine industry relationships over time.

Educational classes and intensives are not auditions or guarantees of employment, but they can be valuable parts of your professional development.

8. Is Your Talent Representation the Right Fit?

If you have an agent or manager but aren’t getting many auditions, it may be time for a professional conversation.

Find out how your representatives see you in the marketplace.

Ask questions such as:

  • Is there anything missing from my marketing package?
  • What can I do to make myself more competitive?
  • What types of Film and TV roles are you submitting me for?
  • Are my headshots and clips supporting those submissions?

Keep in mind that agents and managers cannot manufacture auditions. Casting directors ultimately decide whom they want to see.

If you’re currently seeking representation, make sure your materials are competitive before approaching agents and managers.

TIP: Strong representation works best when the actor and representative share a clear understanding of the actor’s strengths, casting potential, and career goals.

9. Don’t Overlook Your Online Presence

What happens when a casting director, agent, or manager searches your name online?

Do they find a professional actor?

Your online presence should make it easy for industry professionals to learn about you and see your work.

A simple actor website with your headshots, resume, reel, clips, and representation information can be a useful marketing tool.

Your social media presence can also support your professional image, especially when it showcases your work, projects, and personality.

You don’t need thousands of followers to be taken seriously as an actor.

You do need to make sure that what people find accurately represents who you are professionally.

10. Stop Waiting for Auditions and Start Creating Opportunities

One of the most empowering things actors can do is take an active role in their careers.

If auditions are slow, use that time productively.

Create a new scene for your reel. Work with other actors and filmmakers. Update your marketing materials. Take an on-camera class. Research casting directors and productions. Build relationships with people creating work.

And don’t underestimate the value of creating your own content.

A short film, web series, or professionally produced scene can give you opportunities to showcase roles that the industry may not have considered you for yet.

TIP: The more proactive you are about developing your skills and strengthening your marketing package, the better positioned you’ll be when new opportunities arise.


So, Why Aren’t You Getting More Film and TV Auditions?

The answer isn’t always simple.

Sometimes it’s the market. Sometimes it’s your representation. Sometimes it’s the types of projects being cast.

And sometimes the problem is that your headshots, footage, casting profiles, and overall marketing aren’t communicating your strengths effectively.

Here’s the good news: Many of those things are within your control.

Rather than simply saying, “I want more auditions,” start asking yourself:

“What can I do to make myself a stronger, more marketable choice for the roles I want?”

That shift in thinking can make a real difference in how you approach your career.

Your Next Step Starts Here!

At Actors Connection, we’re committed to helping actors strengthen their audition skills, improve their marketing materials, and develop the professional tools they need to navigate today’s entertainment industry.

Through our Film and TV classes, casting director intensives, industry seminars, and career consultations, we provide educational opportunities designed to help you take a more strategic approach to your acting career.

Whether you’re working toward your first co-star role, building toward guest-star opportunities, or looking to take your existing Film and TV career to the next level, the key is understanding where you are now and what steps will help you move forward.

Don’t just wait for your next audition. Get ready for it.

Visit www.actorsconnection.com to explore our upcoming programs and resources for actors.

Remember: No class, workshop, or consultation can guarantee auditions, representation, or employment. But the right preparation, professional materials, and career strategy can help you put your best foot forward when opportunities arise.

I Need a Talent Agent! Now What Do I Do?

At some point in almost every actor’s career, the thought hits: “I need a talent agent.”

Maybe you’ve been submitting yourself for roles and feel like you’ve hit a ceiling. Maybe you’re seeing other actors getting auditions you never seem to hear about. Or perhaps you’re graduating from an acting program, moving to a new market, or simply feel ready to take the next step in your career.

Having a strong talent agent on your team can absolutely help open doors. But before you start emailing every agency you can find, there’s a more important question to ask:

Are you ready for an agent—and do you know what kind of agent you’re looking for?

First, Understand What an Agent Can—and Can’t—Do

A talent agent is an important part of your professional team, but signing with an agent doesn’t automatically create a career. An agent can submit you for appropriate projects, pitch you to casting, negotiate contracts and advocate for you professionally. They may also have access to opportunities that aren’t available to actors submitting on their own. But your agent cannot do all the work for you.

You still need to train. You need strong marketing materials. You need to know how to audition and self-tape. You need to understand your casting, your strengths and the kinds of roles you can realistically pursue. Most importantly, you need to remain an active participant in your own career. Think of representation as a business partnership, not someone you hire to take over your career.

Ask Yourself: Am I Actually Ready?

Before approaching agents, take an objective look at where you are right now. Are your headshots current and representative of how you actually look? Is your resume professional, accurate and competitive? Do you have strong footage—whether that’s a demo reel, clips or other performance examples—that shows what you can do? Are your Actors Access and Casting Networks profiles complete and current? Can you deliver a professional self-tape when an audition arrives? Are you actively training and keeping your skills sharp?

And perhaps most importantly: Can you clearly explain who you are as an actor and what kinds of roles you’re pursuing?

You don’t need a massive list of credits before looking for representation. But an agent should be able to look at your materials and understand how they could begin submitting and pitching you.

Don’t Just Look for “An Agent”

One of the biggest mistakes actors make is sending their materials to dozens—or even hundreds—of agencies without doing enough research.

Your goal shouldn’t simply be: “I want an agent.”

It should be: “I want the right agent for where I am in my career.”

Research agencies before contacting them. Who do they represent? What areas do they specialize in? Film and television? Theater? Commercials? Voiceover? Print? Does the agency work with actors at your career level? Do they already represent several actors who are very similar to you? Is it a boutique agency where you might receive more individual attention, or a larger agency with more departments and resources?

There isn’t one “best” agency for every actor. A smaller agency that’s excited about developing and pitching you may be a much better fit than a prestigious agency where you get lost on a large roster.

Get Your Materials Ready BEFORE You Submit

Don’t wait until an agent responds to realize your materials need work. Your representation package should be ready before you begin reaching out. That means having professional headshots, an updated resume, strong footage when appropriate, complete casting profiles and a concise professional introduction. Your email doesn’t need to tell your entire life story.

Agents are busy. Introduce yourself. Give them a reason to be interested. Highlight something relevant about your experience, training, recent work or casting. Include links to your materials and make it easy for them to learn more about you. Then get out of the way and let your work speak for itself.

Find Ways to Meet Agents

Cold submissions can work, but they aren’t the only way to find representation. Referrals from acting teachers, casting directors, managers, coaches and other actors can help create an introduction. Industry seminars, showcases and networking events can also give you an opportunity to meet agents and learn what they’re currently looking for.

But don’t approach every interaction thinking: “How do I get this person to sign me?”

Instead, focus on presenting your work professionally and building relationships. You may meet an agent today who isn’t right for you—or doesn’t have room on their roster—but remembers you six months from now. Careers are built over time.

You Got a Meeting. Now What?

Getting an agent meeting is exciting, but remember: You’re interviewing them, too.

You want to understand how they see you and your career. Ask about the types of projects they would submit you for. Find out how they communicate with clients. Ask what they expect from you. Talk about your goals and listen carefully to how they respond. You should leave the meeting with a clearer understanding of whether this feels like a productive partnership. Don’t become so focused on getting representation that you ignore whether the representation is actually right for you.

What If You’re Not Getting Responses?

This is where many actors become discouraged. You’ve submitted to 20 agents. Nothing. So you submit to another 50. Still nothing. Before sending another 100 emails, stop and evaluate what’s happening.

The problem may not be your talent. Your headshots may not be positioning you correctly. Your footage might not be showing your strongest work. Your credits or training may need development. Your email may be too generic. You may be targeting agencies that aren’t appropriate for your current career level.

Or your overall package may simply not be communicating a clear picture of where you fit in today’s marketplace. Instead of endlessly repeating the same submission strategy, get objective feedback and make adjustments. Another suggestion, consult with Nicole Wichinsky, a former talent agent and get her opinion.

Remember: Getting an Agent Isn’t the Finish Line

One of the biggest misconceptions actors have is: “Once I get an agent, everything will start happening.”

Representation can be a major step forward, but it’s still just one piece of your career. Actors with agents still need to create opportunities. They still network. They still train. They still maintain relationships. They still update their materials. They still submit themselves for appropriate projects.

And sometimes they eventually realize they’ve outgrown their representation and need to make another change. Your career will continue evolving—and your professional team may evolve with it.

So, What Should You Do Right Now?

If you’re saying “I need an agent,” start by changing the question.

Instead of asking: “How do I get an agent?”

Ask: “What would make the right agent excited to represent me?”

Then work backward. Strengthen your training. Make sure your headshots represent you accurately. Build your footage. Update your casting profiles. Know your strengths. Research the right agencies. Learn how to communicate professionally. Meet people in the industry. And continue acting. Because the strongest position to approach an agent from isn’t desperation. It’s momentum.

You want to be able to say: “Here’s who I am. Here’s what I do well. Here’s where I’m going. And I’m looking for the right person to help me get there.”

That’s a much stronger way to begin a professional relationship—and a much stronger way to build an acting career.

Ready to Take the Next Step?

Actors Connection offers classes, seminars, showcases and career programs designed to help professional actors strengthen their materials, meet industry professionals and better understand the business of building an acting career.

Whether you’re preparing to seek representation for the first time or you’re ready to find a better fit for the next stage of your career, the goal isn’t simply to get an agent.

It’s to be ready when the right opportunity arrives.

Who’s Casting Broadway?

Who’s Casting Broadway? A Look at the Casting Offices Behind Today’s Shows

Ever wonder who is responsible for populating Great White Way stages with world-class talent? Behind every hit musical, star-studded revival, and long-running classic is a casting powerhouse building the ensemble and placing marquee names.

For actors hoping to work on Broadway, knowing what’s playing is only part of the equation. It can be just as valuable to know who is casting those productions.

The Powerhouses: Who Controls the Rosters?

Broadway casting concentrates among a relatively small group of highly active casting offices and casting directors. The same names appear across long-running hits, new productions, revivals, and upcoming shows. That makes researching casting directors an important part of an actor’s overall career strategy:

  • Jim Carnahan Casting: Dominates both high-profile revivals and major theatrical events. Carnahan’s team (including Alexandre Bleau and Jason Thinger) is helming Evita (starring Rachel Zegler), Galileo, Harry Potter and the Cursed Child, Stranger Things, and the highly anticipated Paddington: The Musical.

  • The Telsey Office: Led by Bernard Telsey, this office manages heavy-hitter long-runners alongside fresh commercial hits. Their current slate includes Hamilton, Wicked, MJ: The Michael Jackson Musical, Schmigadoon!, Titanique, and the upcoming revival of The Sound of Music at the Vivian Beaumont Theater.

  • The TRC Company: Known for massive classic productions and Tony / Artios Award-winning projects like The Outsiders. Tara Rubin, along with her team (including Claire Burke, Kevin Metzger-Timson, Xavier Rubiano, Peter Van Dam, Merri Sugarman, Louis DiPaolo, Spencer Gualdoni, Olivia Paige West, and Frankie Ramirez), handles long-running staples like Aladdin and SIX, along with Buena Vista Social Club, Damn Yankees, and Wanted.

  • C12 Casting: Led by Stephen Kopel, Carrie Gardner, Jillian Cimini, Sujotta Pace and Neal Buckley, C12 manages a mix of acclaimed commercial hits like & Juliet and The Great Gatsby alongside specialized runs including Operation Mincemeat, The Full Monty, and The Imaginary Invalid.

Current & Upcoming Show Roster

Production Status Casting Office Lead Casting Directors / Team
& Juliet Running C12 Casting

Jillian Cimini, Neal Buckley, Stephen Kopel

 

A Few Good Men In Rehearsal The Telsey Office

Bernard Telsey, Karyn Casl, Cesar Mendoza

 

Aladdin Running The TRC Company

Tara Rubin, Kevin Metzger-Timson, Olivia Paige West

 

Buena Vista Social Club Running The TRC Company

Frankie Ramirez, Tara Rubin, Xavier Rubiano

 

Chicago Running Arc

Patrick J. Maravilla, Devi Peot

 

Damn Yankees Casting The TRC Company

Tara Rubin, Spencer Gualdoni, Louis DiPaolo, Merri Sugarman

 

Evita Casting Jim Carnahan Casting

Jim Carnahan, Jason Thinger

 

The Full Monty Casting C12 Casting

Neal Buckley, Jillian Cimini, Carrie Gardner, Stephen Kopel

 

Galileo Casting Jim Carnahan Casting

Jim Carnahan, Jason Thinger

 

The Great Gatsby Running C12 Casting

Jillian Cimini, Neal Buckley, Stephen Kopel

 

Hadestown Running Whitley Theatrical

Benton Whitley, Peter Dunn

 

Hamilton Running The Telsey Office

Bernard Telsey, Bethany Knox

 

Harry Potter & The Cursed Child Running Jim Carnahan Casting

Jim Carnahan, Alexandre Bleau

 

The Lion King Running Arc

Mark Brandon, Kendra Lucas, Jarrett Reiche

 

MJ: The Musical Running The Telsey Office

Bernard Telsey, Rachel Hoffman, Lindsay Levine

 

Operation Mincemeat Running C12 Casting

Carrie Gardner, Sujotta Pace

 

The Outsiders Running The TRC Company

Tara Rubin, Louis DiPaolo, Xavier Rubiano

 

Paddington: The Musical Casting Jim Carnahan Casting

Jim Carnahan, Rachael Jimenez, Jason Thinger

 

Schmigadoon! Running The Telsey Office

Kristian Charbonier, Alex Cortinas, Bernard Telsey

 

SIX The Musical Running The TRC Company

Tara Rubin, Peter Van Dam

 

The Sound of Music Casting The Telsey Office

Craig Burns, Priya Ghosh

 

Stranger Things Running Jim Carnahan Casting

Jim Carnahan, Alexandre Bleau

 

Titanique Running The Telsey Office

Bernard Telsey, Rachel Hoffman, Priya Ghosh, Charlie Hano

 

Wicked Running / Casting The Telsey Office

Bernard Telsey, Alex Cortinas, Craig Burns

 

What Actors Can Learn From This

The biggest takeaway isn’t simply memorizing which casting director is attached to which Broadway show.

Look for patterns.

If you’re interested in Broadway, start tracking the casting offices and individual casting professionals working repeatedly on productions for which you could realistically be considered. Research their current shows. Look at the types of performers being cast. Pay attention to new productions entering the casting and rehearsal stages, not just shows that have already been running for years.

And remember: the casting director is not necessarily the only person you should know. Associates and assistants are an important part of the casting process, and today’s associate may become tomorrow’s casting director.

Most importantly, don’t wait until you see an audition notice to learn who’s casting a show.

Treat casting research as an ongoing part of the business.

Know the shows.
Know the offices.
Know the casting directors.
And make sure you’re prepared when the right opportunity comes along.

Inside NY TV Casting Major TV Series Currently Hiring Actors

Inside NY TV Casting: Major TV Series Currently Hiring Actors

If you’re an actor looking to book television work in or around New York City, the local industry is bustling with activity. Currently, there’s a robust TV casting landscape across the Empire State, featuring 41 major productions actively looking for talent.

Every listed project operates under SAG-AFTRA contracts, offering union talent a wide variety of roles spanning prestige cable dramas, network mainstays, and big-budget streaming hits.

Here is a breakdown of what’s casting right now and where the biggest opportunities are landing.

Prestige Streaming & Premium Cable Heavyweights

Streaming platforms and premium networks are heavily represented in NYC right now, with several high-profile projects setting up their casting bases here:

  • HBO & Max: High-end period drama The Gilded Age just wrapped casting for Season 4 with The Telsey Office. Other major projects include Season 2 of The Chair Company (Beke/White Casting), along with limited series Bluebird and The Chain (Ellen Lewis Casting). The White Lotus (Season 4) is also handling casting out of Meredith Tucker’s NY office as the next season is filming in France.

  • Netflix: The streaming giant has a massive footprint in the region. NY offices are actively casting long-running hits like The Night Agent (Season 4), as well as upcoming titles like The God of the Woods (Laura Rosenthal Casting), Enigma Variations (Cindy Tolan Casting), The Retrievals (Avy Kaufman Casting), The Roman, Pagans, and Big Mistakes (which films nearby in New Jersey).

  • Apple TV+ & Paramount+: Apple TV+ is filling out rosters for Season 3 of the hit Severance and the Jon Hamm-led Your Friends and Neighbors (Season 3). Over on Paramount+, Dexter: Resurrection is casting its second season, alongside Discretion (starring Nicole Kidman and Elle Fanning) and School Spirits (Season 4).

Network Procedurals & Long-Running Franchises

For actors seeking recurring or guest-star roles on staple network television, the major networks are operating at full capacity. High-volume procedural powerhouses continue to drive a significant portion of New York’s audition workflow:

  • Dick Wolf & Procedural Powerhouses: Jonathan Strauss Casting remains a central hub for major network TV, running casting for long-standing mainstays including Law & Order (Season 26), Law & Order: SVU (Season 28), FBI (Season 9), and Chicago PD (Season 14).

  • CBS, ABC, NBC, & FOX Favorites: CBS continues strong with Elsbeth (Season 4), NCIS: NY, Sheriff Country(Season 2), and new series like Cupertino. ABC is casting Will Trent (Season 5) and new spin-off 9-1-1: Nashville. Over at FOX, Christine Kromer is leading casting for Best Medicine (Season 2), while Julie Tucker & Co. is handling Doc (Season 3).

Top Casting Offices to Watch

If you are tracking where the work is coming from, a handful of prominent NYC casting directors currently manage the bulk of these active rosters:

Casting Agency Highlighted Active Projects
Jonathan Strauss Casting  Law & Order, SVU, FBI, Chicago PD, CIA

 

The Telsey Office The Gilded Age, Discretion

 

Cindy Tolan Casting Your Friends and Neighbors, Enigma Variations, Regulars

 

Meredith Tucker Casting The White Lotus, The Godfather of Harlem, Audacity, Pagans

 

Beke/White Casting The Chair Company, The Fall and Rise of Reggie Dinkins, 6B1B

 

Julie Tucker & Co. Doc, Sheriff Country, Conviction

 

Whether you are aiming for a multi-episode arc on a prestige series or a guest spot on a classic primetime procedural, New York’s casting ecosystem is running at full steam across every major network and streamer. Keep your headshots ready and your reel updated!

The Talent Agencies Shaking Up Los Angeles

The Talent Agencies Shaking Up Los Angeles

While Hollywood’s legacy “Big Three” agencies still dominate studio packaging, a massive shift is happening across the Los Angeles entertainment landscape. A vibrant mix of hybrid representation firms, high-touch boutique agencies, and digital-first powerhouses are taking over market share.

Whether you are an actor seeking a theatrical agent, a digital creator building an empire, or a multi-hyphenate artist wanting individualized attention, keeping tabs on these dynamic LA players is essential.

Here is a look at the modern agencies and hybrid representation firms making major waves in Los Angeles.

1. Range Media Partners (The Hybrid Industry Disruptor)

Founded by a consortium of former top-tier agents from CAA, WME, and UTA, Range Media Partners has completely disrupted the traditional agency model in Beverly Hills.

  • The Scoop: Operating as a hybrid management and representation firm, Range combines high-level studio access with modern brand building, venture investments, and full-stack creative development.
  • The Focus: A-list film and TV talent, directors, writers, and digital visionaries looking for a holistic, 360-degree career engine rather than traditional 10% commission talent pitching.

2. Independent Artist Group – IAG (The Mega-Boutique Powerhouse)

Formed by the major merger between mid-tier staple APA (Agency for the Performing Arts) and powerhouse management firm Artists First, IAG created an immediate alternative to the traditional mega-agencies.

  • The Scoop: By combining APA’s 60-year agency infrastructure with Artists First’s top-shelf talent development, IAG created a massive “mega-boutique” in Los Angeles.
  • The Focus: Film, television, comedy, and music touring. They offer studio-level reach and packaging power while maintaining the direct, personalized access of a boutique firm.

3. Rare Global (The Digital & Brand-Building Champions)

Based in LA, Rare Global has firmly established itself as the go-to boutique agency for the modern creator economy, specifically championing female and multicultural voices.

  • The Scoop: Rare Global doesn’t just book brand deals; they construct multi-million dollar lifestyle, beauty, and consumer brands around their talent.
  • The Focus: High-profile YouTubers, digital creators, beauty gurus, and lifestyle influencers. They specialize in turning social media footprints into long-term enterprise value.

4. Evolve Artists Agency (The New-Wave Commercial & Theatrical Boutique)

Located in the heart of the LA market, Evolve Artists Agency has rapidly grown into one of the most active boutique offices for working actors.

  • The Scoop: Known for being incredibly accessible, agile, and forward-thinking, Evolve focuses heavily on bridging physical casting with modern digital submission workflows.
  • The Focus: Film, episodic TV, national commercials, print, and voiceover for actors of all ages. They are particularly renowned for hands-on career development for working character actors and rising talent.

5. Sovereign Talent Group (The Bicoastal Indie Favorite)

Operating out of Los Angeles with strong bicoastal ties, Sovereign Talent Group has carved out a reputation as a fiercely independent agency that consistently punches above its weight class.

  • The Scoop: In an era of constant corporate agency consolidations, Sovereign has stayed independent, prioritizing long-term client loyalty and focused representation strategies.
  • The Focus: Film, television, print, and voiceover. They excel at placing character actors and emerging leads into major network television, streaming series, and independent feature films.

Key Takeaway for LA Talent

The Hollywood ecosystem is moving away from the “one-size-fits-all” corporate agency structure. Today’s top talent in Los Angeles are seeking teams that offer agility, cross-platform brand building, and focused attention. When building your target submission list, looking at these agile, hybrid, and specialized agencies can give your career the personalized engine it needs.

What an Acting Career Taught Me about ROI

The Creative Ledger: What an Acting Career Taught Me About ROI

In the corporate world, ROI (Return on Investment) is straightforward. You spend $10,000 on an ad campaign, you make $25,000 in sales, and your ROI is a beautiful, mathematically sound 150%.

In the acting world, you spend $500 – $1,000 on new headshots per year, $300 per year on casting site subscriptions, and $150 a week on scene study classes and/or intensives just to go to in-person auditions or self-tape for a commercial or TV series that you might never hear anything about after submitting.

When your out-of-pocket expenses are guaranteed but your revenue relies entirely on someone else saying “yes,” how do you measure ROI?

If you solely look at the financial math, the equation can look pretty grim during the dry spells. But over time, I’ve realized that surviving—and thriving—as an actor requires completely redefining what “return” actually means.

1. Auditions as R&D (Research & Development)

In business, companies sink millions into R&D knowing that most prototypes will fail. They don’t view a failed prototype as a loss; it’s just data.

As an actor, your audition is your R&D.

The Cost: Time, gas, memorizing lines, emotional energy.

The Traditional ROI: Zero (if you don’t book it).

The Reframed ROI: A relationship built with a new casting director, a sharp workout for your cold-reading skills, and data on what choices worked in the room.

If a casting office starts calling you back for different projects, your investment is paying off, even if your bank account hasn’t caught up yet.

2. Managing the Overhead

Every business has overhead—the baseline cost to keep the lights on. In acting, your overhead consists of headshots, reel editing, self-tape gear, and union dues.

The trap many actors fall into is thinking that more spending equals more bookings. It doesn’t. Spending $3,000 on a masterclass won’t fix a weak headshot, and buying a cinema-grade camera for self-tapes won’t compensate for a rushed performance.

The Rule of Thumb: Optimize your essential tools first. A clean backdrop, a decent ring light, and a smartphone usually give you a 90% higher return than an expensive, over-engineered home studio. Keep your overhead lean so a dry spell doesn’t force you out of the game entirely.

3. Diversifying the Portfolio

No smart investor puts 100% of their money into one volatile stock. Yet, many actors put 100% of their identity and income potential into booking acting gigs.

True ROI comes from diversification. This is why you see actors creating their own web series, writing screenplays, hosting podcasts, or mastering voiceover work.

By creating your own work, you transition from a passive job-seeker to an active producer. The ROI of writing your own short film isn’t just the potential festival run—it’s the guaranteed footage for your reel and the agency you take back over your career.

The Ultimate ROI: The Long Game

If you measure your acting career purely by the financial return of the current fiscal quarter, you’ll burn out. The actors who stick around are the ones who treat their career like a venture capital fund: they accept the short-term losses because they believe in the long-term value of the asset (themselves).

Every class, every bad audition, and every indie project with free catering is a deposit into your creative capital. When the big booking finally lands, it isn’t luck—it’s the compounding interest of a hundred tiny investments no one else saw you make.

The New Talent Agencies Shaking Up New York City

The New Talent Agencies Shaking Up New York City

1. Arise Artists Agency (Bicoastal and expanding)

Though originally launched in Los Angeles, Arise Artists Agency officially planted its flag in New York City with a major East Coast office expansion. Led by CEO Brian Cho, Arise is scaling aggressively by absorbing veteran theater and film agents.

  • The Scoop: Arise has merged with a powerhouse team from the long-standing Bret Adams Ltd., including Ken Melamed, Zach Marlin, and Angelina Barberia.
  • The Focus: Bicoastal synergy. They are bridging the gap between Hollywood screen acting and Broadway theater, giving their roster immediate access to cross-country casting, streaming networks, and live stage productions.

2. Brady, Brannon & Rich (BBR) Talent Agency (The Commercial Giants Land in Manhattan)

While BBR is a legendary, 40-year staple of the Los Angeles commercial and theatrical world, they have made major waves by establishing a dedicated, physical presence in Manhattan’s World’s Tower Building.

  • The Scoop: Known in Hollywood as one of the absolute best agencies for booking high-profile commercials, print campaigns, and digital media, BBR brought that same relentless energy to the East Coast when they brought on longtime NY commercial agents Doug Kesten and Tracy Goldblum.
  • The Focus: High-end commercial and brand partnerships. For NYC talent looking to break into major national commercial campaigns, Super Bowl spots, and lucrative digital media projects, BBR’s NYC expansion is a game-changer.

3. Adunni Rose Talent Agency (The Ultimate Multidisciplinary Boutique)

Operating out of Chelsea, Adunni Rose Talent Agency has quickly generated incredible buzz among working New York creatives. Founded by industry veteran Shirley Faison, this agency is built on high-touch, elite career development.

  • The Scoop: This full-service agency treats its clients like partners. They have quickly built a robust roster of nearly a hundred actors, dancers, and musicians, carving out a stellar reputation for personal attention.
  • The Focus: Everything from traditional theater, film, and TV to voiceover, literary representation, commercial dance, and influencer branding. They are a true one-stop-shop for multi-hyphenate artists who refuse to be put in a single box.

4. The Osbrink Agency (The Youth & Rising Star Juggernaut)

For decades, Cindy Osbrink’s legendary Los Angeles agency has been famous for discovering and developing some of Hollywood’s biggest names (including Dakota and Elle Fanning in their early years). Their strategic push into the New York market gives East Coast talent direct access to that same star-making machine.

  • The Scoop: Osbrink brought its highly respected, premier blueprint for scouting and developing fresh faces directly into the NYC casting ecosystem.
  • The Focus: Film, TV, voiceover, and print, with a legendary specialization in the youth and emerging talent markets. For young actors or rising stars in NYC looking to bridge the gap into major Hollywood features and streaming series, Osbrink’s presence is massive.

5. Riot Talent Agency (Founded and led by women)

They’re not just an agency — they’re a movement.

  • The Scoop: Founded and led by women, Riot Talent Agency represents talent of all kinds — kids, models, actors, artists, and personalities that stand out.
  • The Focus: From beauty to character, commercial to fashion, fresh faces to seasoned pros, they know what makes talent shine. With experienced agents and a sharp eye for what books, they connect talent to the right opportunities. Commercials, print, TV/film — they place talent where they belong: on set.

6. Michael Green Artists Agency (The Elite Managers)

Michael Green has been a foundational name in entertainment management (co-founding the legendary music/talent management firm The Firm). His streamlined management and agency structures have pivoted to give NYC-adjacent talent highly individualized attention.

  • The Scoop: Moving away from traditional corporate monoliths, this framework brings immense Hollywood and music-industry muscle to a more hands-on, boutique level.
  • The Focus: A specialized roster of roots, crossover, and multi-hyphenate artists. It provides elite career blueprinting for performers who span across music, television, and digital media, ensuring they don’t get lost in the shuffle of a massive corporate agency.

7. Arraygency (The Inclusion Champions)

Founded by industry multi-hyphenate Jason Rodriguez, Arraygency represents a much-needed push toward authentic, equitable representation in the New York creative scene.

  • The Scoop: Born out of a desire to shift how casting and representation operate in the city, this agency explicitly centers diversity as its core mission rather than an afterthought.
  • The Focus: They specialize in representing and championing BIPOC, queer, and trans creative talent, ensuring marginalized artists land high-profile opportunities across film, television, and fashion.

Key Takeaway for Artists

The rise and expansion of these agencies prove that the NYC entertainment market is hungry for agility, diversity, and specialization. Newer or newly expanded offices are often the hungriest to get their clients into casting rooms and pitch meetings. If you are submitting for representation right now, looking beyond the traditional “Big Four” to these dynamic players is a brilliant strategic move.

in-person-classes

In Person Classes with Actors Connection at Pearl Studios

There is an undeniable, electric hum that vibrates through the air when you step off the elevator at Pearl Studios (500 8th Avenue). For actors in New York City, this isn’t just a building with mirrored walls and sprung floors—it’s a launchpad where auditions, rehearsals and classes happen daily.

Besides our invaluable Actors Connection online classes, we’re thrilled to also offer in-person classes and showcases in the heart of the Midtown Theater District at Pearl Studios.

If you are looking to get your foot in the door, shake off the audition rust, or get face-to-face feedback from the industry’s top movers and shakers, here is everything you need to know about navigating your next in-person class with us.

Why In-Person at Pearl Studios Hits Different

Acting relies on reaction, chemistry, and reading the room. Taking an Actors Connection class in person at Pearl Studios brings back the elements that make live performance thrilling.

  • Real-Time Adjustments: When a top casting director or acting coach gives you a note in person, you can feel the shift in the room instantly.
  • Organic Networking: The connections you make in the hallway or waiting area with fellow actors are just as valuable as the business relationships you build with the industry guests.
  • The Audition Vibe: Walking into a bustling Midtown studio mimics the high-stakes environment of a real Broadway, Film, or TV call. It builds the exact creative muscle memory you need.

Navigating the Location: What to Expect

Pearl Studios is centrally located in Midtown Manhattan between 35th and 36th Streets on 8th Avenue, just steps away from Penn Station and the Theatre District.

If you are scheduled for an Actors Connection class or one of our 3-day NY Connection showcases, keeping these arrival logistics in mind will help keep your pre-class jitters at bay:

  • Check Your Morning Email: Day of Class.

Our AC staff will email you the exact studio assignment the morning of your event. Pearl Studios spans multiple floors (3rd, 4th, and 12th floors).

  • Arrive 10-15 Minutes Early: Arrival Window.

Give yourself a buffer to clear building security, navigate the elevators, and find your designated room. Please remember to bring your ID as you will need it to enter the building.

  • Sign In with the Host:

Locate your studio and check in with your Actors Connection host. If you’re performing a scene, they will also function as your reader. Make sure you have a copy of your scene with their role(s) highlighted for them. If you’re performing a song, make sure your audition book is with you and ready for your accompanist.

  • Prepare Your Mindset: Before You Go On.

Utilize the holding areas or hallway space to ground yourself and relax. Treat the environment like a professional booking from the moment you step off the elevator.

Pro Tips for a Successful Session

Bring Your Materials: Always have up-to-date physical copies of your headshot and resume ready. Make sure the “My Info” section of your Actors Connection online account is fully updated before you arrive, too, as industry guests often reference it Digitally.

Whether you are performing a scene for a legit agent or participating in a commercial agent showcase, focus on the work. Industry guests at Actors Connection aren’t just looking for perfection—they want to see how you take direction, handle adjustments, and showcase your authentic self in a live setting.

NJ Is the Current State TO WATCH for TV and FILM Opportunities

NJ Is the Current State TO WATCH for TV and FILM Opportunities

Over the recent decade, we’ve seen the birth and surge of the Atlanta entertainment market as well as massive film & tv growth in the Big Apple. Even with California piling on tax breaks, we are seeing more and more professionals turn their attention to the east coast for big on camera projects.

The industry’s new darling, however, isn’t NY or GA. NEW JERSEY is quickly growing to accommodate east coast entertainment companies. The combination of generous state incentives, strategic location, and rapid infrastructure expansion has led to record breaking spending in this area in the Garden State.

How did this tiny little state get a foothold among these large competitors?

Let’s break it down.

Financial Incentives: The state’s Film and Digital Media Tax Credit Program, reinstated in 2018, is a major draw. It offers highly competitive tax credits:

  • Up to 40% tax credit for qualifying film and digital media
  • Up to 35% tax credit for qualified statewide labor.
  • An additional 4% bonus is available for productions that hire at least 25% of talent from economically disadvantaged areas.

Expanding Infrastructure: Major studios are investing heavily in new production facilities, which signals a long-term commitment to the state– what does that mean? Jersey is trending upwards Baby! With these spaces planned to come online– actors can expect to see more NJ projects looking for talent. Here are some new spaces being added to NJ’s list of film studios.

  • Netflix Studios is building a $1 billion complex with soundstages and post facilities
  • Lionsgate Newark Studios is establishing a 300,000 sq. ft. facility
  • 1888 Studios in Bayonne is set to be one of the largest film studio complexes in the US.

Strategic Location and Cost Advantage: New Jersey offers the key benefit of proximity to New York City and Philadelphia, but with lower production costs. It falls within the New York Studio Film Zone and provides lower location fees, easier permitting, and more space than NYC.

Diverse Filming Locations: The state’s geography provides a wide variety of backdrops—cityscapes, beaches, farmland, small towns etc. New Jersey can easily imitate various settings like 1950s New York or even Midwestern towns. NJ already has a bright filming history (Sopranos, Boardwalk Empire, Law & Order etc), and is easily poised to continue that legacy.

Experienced Workforce: The New York/New Jersey metro area is home to one of the largest concentrations of film and television professionals outside of Los Angeles. The crew base is increasingly relocating to the state to be part of the growing activity, and the tax incentives encourage hiring local cast and crew. Layman’s terms— truly all entertainment labor in NY and NJ (even PA and CT) will benefit since the labor force is already shared– but moving to NJ as an entertainment professional actually SAVES production costs by helping them become eligible for incentives and hiring bonuses!

So 2026 is NOT the year to sleep on NJ. Maybe it’s time to save yourself from those hefty NYC rents and head across the Hudson. Or at the very least– start getting familiar with those train schedules!