New! Showcasing Your Brand & Your Brand's Brands - 5 Week Online Commercial Class with Brette Goldstein, Casting Director/Producer + 3 NY Commercial Agents

Wednesday, September 23, 2020, 2pm ET / 11am PT

This is not your typical class with industry guests at the end. Nope. There is a tried and true recipe for success here:

Unique, original, bespoke copy that reps have never heard before + Actors crushing said copy = Actors getting called in for meetings and getting signed 

It works.

It begins by asking yourself what products you use and love. What solutions can you provide to everyday problems with the products in your home that make your life easier? Who would you talk to that could benefit from knowing about how a particular product or service worked for you? We will select and co-create copy that is exclusively your own. Copy for your brand’s brands. Next, we will polish it. Then we will showcase it to reps that are about to see how awesome you truly are. You’ll also have two pieces of copy that you can use in general meetings/auditions and/or post on the media page of your website or casting profiles on Breakdown Services, Casting Networks, etc. 

Teach US how to cast YOU. Let’s figure out your brand and the brands your brand is passionate about.

A note from casting director/instructor Brette Goldstein on original, bespoke copy vs database material. "There is something that happens to us when we've heard copy (or scenes, for that matter) for the millionth time. We tune out a little. We play a game where we see if we remember the copy and say it in our heads while we should be listening. We’ve 'been there done that' with the copy. It’s old news. Most of it sounds dated. When we hear copy that is perfectly suited for the actor, as if it’s written for them, and something we’ve never heard before, we really tune in. We sit up and listen. We are drawn to new/fresh, innovative, smart material. It helps us see you, the actor, as new/fresh, innovative and smart. For me, I could go on and on about Oi Ocha Green Tea and Kevin Murphy Killer Curls Cream. Let’s find what gives you life and create some copy you can crush."

Week 1 - Brette discusses commercial technique, the commercial casting process, and helps actors select the options for copy that they have brought in. This is a collaborative class where everyone gives feedback on what works. 

Week 2 - Brette works with you to choose two pieces of bespoke copy.
 
Week 3 and 4 - Brette will work with you to polish and perfect the copy the actors will be doing live/virtually for agents.

Week 5 - Your final class is an industry showcase where agents will be seeing you perform two unique :30 spots to 3 NY Commercial Agents.

 

Please follow the procedures listed below:

• Please update your headshot and fill out the MY INFO section of your AC account upon registration.

• Arrive at least 10 MINUTES before your event is slated to start. Your host will give important information about the event at this time.

• Instructions and the ZOOM link for access to this online event will be emailed to you in advance. If you have not received the link by 12pm (EST) the day-of the event, please reach out to registration@actorsconnection.com at least one hour PRIOR to the start of class.

**No recording of any kind is permitted by participants during class.**

**Please keep in mind that all programs at Actors Connection are for educational and professional development purposes. Participating in any class or event is not a promise of employment.**

Brette Goldstein

Brette has cast six television series (HBO, USA, LMN, Lifetime, History Channel, Investigation Discovery), over 50 independent films, 300 commercials, 100 plays, seven pilot presentations (including “Odd Mom Out” for Bravo) and various new media projects, and was the resident casting director at Washington, DC’s Folger Elizabethan Theatre for ten seasons.

Her recent projects include Season 2 of HBO's THE JINX and a movie for HULU.

Films Brette has cast have won awards and been official selections at most of the major film festivals, including Sundance, Tribeca and Cannes. Brette is the former Co-Producing Director of Washington Jewish Theatre, Production Manager at Washington Shakespeare Co., and Associate Producer of the Washington Theatre Festival.

She is currently working on four indie films in development and some commercials.