Box Office Friday

By Lisa Gold

Starting today, and every Friday, I’ll be offering an insider’s point of view on the Business of Show.

Most actors are addicted to the craft and artistry of acting…and that’s a good thing. However, it’s only half of what you need to know to be a successful actor. Imagine one of your favorite restaurants, really, visualize it now. The food tastes so good, the presentation wonderful, the price is right – you just love it don’t you? Well how did you find out about that restaurant? Word of mouth (a referral)? Advertising on TV? Did you get a coupon in the mail?

You are just like that restaurant. Great food (talented) and so what if no one eats there? If you can’t locate the restaurant, it doesn’t matter how good the food is, right? I know to some this sounds like a dumb analogy, but I’ll tell you that after 32 years as a professional singer/dancer/actress/model/waitress..ahem, I mean print model – I’ve come to learn a few things about show BUSINESS. It’s more business than show!

As partner of Actors Connection for over 10 years and president/owner of Act Outside the Box, my mission is to get as many of you who will open your minds, to understand and implement some basic strategies and practices that will advance your acting career much more quickly than you could imagine.

So check back here every Friday from now on for amazing and helpful tips, hints, biz buzz and more…remember it’s show business, not show art! To your success, Lisa Gold

P.S. You can get started next week by attending my FREE seminar on How to Get and Keep an Agent on Wed. Jan. 12th at 1pm here at Actors Connection. Click here to learn more and register.

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